So you’re thinking of taking the plunge into YouTube for your business, are you? It’s a smart move, given that 300 hours of video are uploaded every single minute to the platform, but it may not seem as easy as it was to learn how to create a website. Relax – we’re going to give you a breakdown of some basics to get your YouTube business channel up and running.
It’s time to put on your director’s hat!
Start with the basics
The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.
- Sign into YouTube and click on the user icon at the top right of the screen
- Click on the gear icon to get to your account’s YouTube Settings
- Click on Create a new channel
- Then choose “Use a business or other name”
- Add your Brand name and click create
Fill in the about section
Next, you’ll want to fill out your profile and channel description; this is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!
Channel your art
When you go to a YouTube channel, you’ll immediately be greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand.
You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point, as it’s going to be the first impression someone gets upon entering. Luckily, there are a great assortment of tools to get you started if you don’t happen to be a seasoned graphic designer. Friendly reminder: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB.
Upload your first (official) video
At this point, you’ve probably done a fair amount of research about how to buy youtube views and comments your first video, and if you already have your channel trailer under your belt, you have a bit of practice as well! Now it’s time to take and say “action.”
Once you’re done filming and editing your first video, it’s time to upload it. Given that YouTube relies on video uploads, you’ll find the upload option at the top right of the screen when you log into your account.
You’re not done yet, though!
Optimize for search
When uploading a video, you’ll be asked to fill in a title, description, and tags. These are essential components to have your video easily discoverable in YouTube search, so don’t skimp on them!
Much like SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability using keywords to describe the video and your business. A keyword-rich (but not heavy) title and description can go a long way and you’ll be able to see what works for your videos as you progress.