The e-Commerce is competing day by day to distinguish themselves from other companies. To make you noticed you need sales strategies that will help you in this saturated digital world, in which it is increasingly difficult to offer new promotions to similar audiences ecom inspector.
However, despite all these obstacles, there is an
opportunity for your company to stand out from all the others. Here I explain
The best Sales Strategies for an e-Commerce
To generate and increase sales, always start with the data
you have. If you still do not have them, you can send an online survey to your
database and gather information that will help you make better decisions. Next,
I leave you a list of 5 strategies to keep growing:
1 # Compete adding value, not changing prices
It is difficult to stay in the market when you are
constantly changing prices. By doing this you are also getting your customers
to wait until your products come down, which will only generate lower income
and reduce the good perception that people have towards your brand.
Instead, focusing on the value of your products you can
offer your customers a worthwhile experience that they will be willing to pay.
A value would be something that makes your customers make your purchase with
just a click, for example, offers free shipping or a bonus.
These are things that matter to consumers. Trust these sales
strategies and you will get pleasant surprises.
Without a doubt, customers demand new technologies that
offer experiences without errors. Facilitate payment options and make sure that
processes are fast, for that you can use PayPal or Openpay to accept payments
effectively and safely.
If you want to be the most accurate you have to be in
constant contact with your customers, asking them what you can offer them and
how you can improve your service. This will help you increase your sales, as
you will have more and more satisfied customers.
Being different and distinguishing you from the competition do
not start with the price. Instead of focusing on it, discover what is the
unique value you are offering your customers, asking them to evaluate your
products. Here I leave some survey templates that can be useful to know what to
2 # Profile a market segment
For some online stores it is not enough to generate value to
increase sales, so as part of their strategies they resort to focus on a new
Focusing on another segment does not mean selling new
products or changing the image of your brand to “fit in” with other
customers. Sometimes, it’s simply to focus on another market that you might not
For example, suppose that an online store currently sells
cosmetics for middle-aged women, but according to the queries made by customers
and the data obtained through the surveys, they realize that many young women
are willing to buy cleaning and hydration products. of the skin.
With that information, you can decide to add a line of care
and cleaning for the skin. Along with that, you could create content that shows
how this market segment uses these products.
Take a chance to find a new niche and make it grow. If you
want to evolve you have to make new audiences interested and buy new or current
3 # connect your content to each sales channel
The businesses that stand out resort to the generation of
content within their sales strategies to attract and engage their customers.
They see the opportunity to share information about updates, suggestions for
uses and topics of interest to their consumers.
It is very common that brands that are engaged in online
sales do not associate their marketing content with sales. What they usually do
is deliver information that helps the reader solve a problem or some
If getting more income is something important to you, it ‘s
time to integrate content into each sales channel you have. Start knowing the
activity that your website has. It is important to know where your customers
come from. Do they come from social networks? From third-party references? Make
an analysis of all this information.
Once you have these data on hand, create content that is
attractive to customers and makes them buy your products. Experiment with all
kinds of content, from long texts, images, GIFS, videos, etc.
The next step is to eliminate any errors that exist or cause
visitors to leave your page and not buy. Marketing content does not always have
to be branding. You can use this tool to make people part of your sales channel
4 # Explore alternative channels
It may be that your market is saturated, but it is possible
that your business is not reaching the ideal customers. To reach those
customers you will need to know everything about your audience: where you eat,
where you live, what your tastes and needs are, etc.
One thing that many online business owners get confused
about believes that making a website and getting many people aware of their
social networks can make a business generate revenue. The truth is that you cannot
expect a single channel to be your only source of income.
To get the income you want so much, what you can do is
become a strategic partner of other brands. Of course, this strategy can be in
You can create a cross-campaign with your partner’s
database; For example, QuestionPro and Doppler did an email marketing campaign
exchanging the databases of each one.
Relying on one or even two ways to get customers for your
business is not enough. You can expand your customer network by learning more
about themselves and collaborating with other partners.
5 # Reward your customers
When it comes to carrying out sales strategies, online
stores prefer to sell to existing customers. Clients who have already made
purchases and who trust in sales processes.
So you can start with a simple promotion per season, or you
can make your customers perform some dynamics in social networks to get extra
discounts and later you can create a loyalty program where your best customers
refer your brand and get a percentage of the sale or special promotions.
Segment your audience to offer discounts to your most loyal customers,
for example, to people who have made a purchase with you twice in a month. Be
strategic in the promotions you offer; this does not mean that every time you
want to reward your customers you have to give them a discount coupon. Be
If you have information on what your consumers’ interests
are, their favorite brands, and even where they usually like to leave, you can
use this information to find out how to connect with more potential customers.
And finally, do not neglect them; they are the ones that can
make you get recurring income in your business.