To make your channels more effective, develop a digital marketing strategy that leads your brand to become better known among your clients and prospects, and with a better projection over time.
Entrepreneurship involves more than having an idea and carrying it out and then making it known to the world. It also involves developing a strategy that allows your business to grow. And this has nothing to do with the amount of capital you have for it buy facebook comments.
In this sense, it is key that you understand the digital world, especially if your intention is to prosper mainly in the online format.
Whether you set out to develop a website or want to build a strong social media presence – or both in parallel – your efforts will be more effective if you design and implement an effective digital marketing strategy.
These are the best ways to do it:
- Define your target audience
As the Digital Marketing Manual for Entrepreneurs on the site Making It points out, the first thing to do is define the target audience or “buyer persona” of your brand through a fictitious representation of what your ideal client would be like.
To do this, investigate their behavior, their demographic characteristics, their motivations, their hobbies, what they do, and if they have a family or children, which will also help you better empathize with them and devise more effective strategies to capture their attention. .
At this point it is key that you focus on people and not on the numbers or amount of followers that you can reach on social networks, since not all people are likely to buy what you offer and, for the same reason, not all of them are yours. consumers.
On the contrary, when you create value through your business, good numbers and results come by themselves.
- Generate valuable content
Once you define the buyer persona(s), generate quality content and share it on platforms that your prospects frequent most.
For this phase of your strategy you have at your disposal your business website, social networks, ads on search engines like Google or other web pages, content marketing and even email marketing.
Whichever platform(s) you choose to reach your clients or prospects, consider that your content must be differentiated according to each of the channels involved.
As this Business and Entrepreneurship material points out, today there are several types of content that you can use to reach audiences: videos, articles, infographics, ebooks, podcasts or webinars.
It all depends on the objectives of your strategy: position the brand, generate trust, educate people, build customer loyalty and even convert new prospects.
- Interact with people
It is crucial that your marketing strategy considers that people no longer want to be simple consumers. If they like a brand, they want to be part of it and even jointly create its new products and services.
And then what is the best way to listen to them so that, in this way, a community of people is generated that moves your brand on its own? Interacting.
Among the actions that the Orientador Web site indicates as ideal for interacting with consumers and clients, the following stand out:
Speak in an appropriate and empathetic tone.
Quickly respond to your questions.
Counter negative comments.
Send them simple, non-intrusive questions from time to time.
Analyze the results of opening newsletters if you use them.
All this, added to the fact of being creative to stand out among so many other brand customer services.
- Invest in online advertising
When you invest money in online advertising, in addition to improving your positioning in search engines or social networks, you can segment your ads according to your different target audiences.
As Business and Entrepreneurship experts also point out, the good news about this is that online advertising is much more accessible than traditional advertising, being able to obtain positive results with a small budget.
This section includes email marketing, which is a direct channel with your clients, who explicitly agree to receive information about your brand and/or products, as long as it is not invasive, as the site HacĂćīla also explains.
- Measure the results of your strategy
To close the topic, we recommend that you analyze all the actions mentioned above, not only to verify that your investment of energy and money are triggering good numbers and results, but also to realize in time in the event that any action of yours strategy is failing.
To do this, you can set your own KPIs such as a growth percentage, number of clicks on a certain ad or post, and number of visits to your website.
As the Marketing Manual for Entrepreneurs suggests, in the case of social networks, each of them offers its own information on analytics and results , although there are also tools where you can see all the data you need to see if you are achieving the proposed objectives.